Hospitality
Lampton Parkside Cafe
- Project for Notting Hill Genesis
- Lampton Parkside
- Services
- Brand identity, signage, print, social
- Year
- 2023
The brief
Lampton Parkside was an underused café in Hounslow that needed to become a more inviting part of its local community.
The new identity needed to feel calm and considered without becoming too polished for an everyday neighbourhood café. The opportunity was to give the space a stronger character while keeping it approachable enough to belong to the people already using it.
Outcome
The identity is built around an interlocking LP monogram, paired with a natural palette of deep green, soft sage and warm terracotta. The combination gives the café a more contemporary presence while retaining the warmth the setting called for.
The system extends across menus, loyalty cards, cups, marketing and social, creating a coherent identity across the café and beyond.
